Nike Visual design

The following is a collection of digital campaigns and designs crafted over a 2.5 year period of working for the world's most prominent footwear company.

Role

Digital Designer

Cross Country Seasonal Campaign

In Fall 2016, Nike came out with a new brand campaign designed to speak to the young and fast athletes of Cross Country. The goal of this project was to make that campaign come to life across all of the Nike’s digital platforms, engaging Nike’s young athletes and encouraging them to be prepared for their best cross country season yet. The touchpoints needed to be informative, straightforward, and inspiring. I was responsible for all the nike.com designs, including a cross country landing page, homepage and sports landing page banners, as well as email communications, a social media campaign, and a branded Nike experience on runnerspace.com.

Choose to Do

Nike’s “Are We Running Today?” Campaign encouraged athletes to put down the electronic devices and go run or train. This project aimed at infusing products with the overall concept by incorporating inspirational photography and targeted product suggestions. I designed two content detail pages that highlighted specific products and a homepage takeover featured on nike.com

Sneaker Boutique

As part of the original team to launch the Nike+ App (later renamed to the Nike App), I designed and created content for several categories within the app. One category specific to Nike Women, the Sneaker Boutique, was targeted to female sneaker heads. I was tasked with the challenge to design the card for the new franchise using only controlled footwear photography.

The following is a series of proposed concepts with the final decision below. .

Crafting the look of Nike

Nike Visual design

Cross Country Seasonal Campaign

Choose to Do

Sneaker Boutique

More Work